In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. But never mistake quantity of calls for quality of salesmanship." Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). He sold stoves to nuns, drunkards, and everyone in between.
Ogilvy's career with Aga Cookers was astonishing. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).ĭavid ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911.
It also became an international bestseller, translated into 14 languages. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. On the verso of the dust jacket there are "samples of David Ogilvy's wizardry," and it unfolds to reveal six advertisements he created. Presentation copy, warmly inscribed by the author in the year of publication on the front free endpaper, "Willis Shank from David Ogilvy with gratitude and admiration November 1963." Fine in a near fine dust jacket with a touch of shelfwear. First edition of this seminal work on advertising.
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